Surprisingly, it included a fingerprint scanner—a feature just beginning to go mainstream at that price point. Market Reception and Legacy
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In 2015, the tech world witnessed one of the most unexpected brand crossovers: the launch of the . Released exclusively in China through a crowdfunding campaign, the smartphone was an attempt by the beverage giant to license its iconic logo into the lifestyle tech market. While it wasn't manufactured by Pepsi itself—instead produced by Shenzhen-based Koobee—it represented a fascinating experiment in brand extension. Design and Brand Identity pepsi phone buy