People — Who Buy Appliances

: Recent studies, such as those from ScienceDirect , show that energy efficiency has become a primary driver for modern buyers, though this interest varies significantly by region and perceived long-term cost benefits.

While decades old, this study offers a fascinating "time capsule" into the psychology of appliance shopping that still echoes in modern retail. Here are some of its most interesting findings: people who buy appliances

: A 2025 empirical study on Indian consumers noted that wives predominantly influence home appliance purchasing decisions (37.6%), followed by children and then husbands. : Recent studies, such as those from ScienceDirect