The average cost to acquire one customer.
The number of desired actions completed (e.g., leads or sales). pay per click web advertising
The total volume of traffic and ad visibility. The average cost to acquire one customer
Mention major wins, such as a drop in Cost-Per-Acquisition (CPA) or a spike in conversion rate. pay per click web advertising
Lead with the primary metrics that matter most to stakeholders: How much of the budget was utilized.