Cracking the Virality Code: Lessons from Brendan Kane's One Million Followers
: Produce low-cost "proof of concept" versions of your message. Kane recommends using Facebook ads to gather real-time data quickly and affordably.
: Content that establishes you as an authority in your field.
According to Shortform’s summary of Kane’s principles , growth is dependent on creating content that encourages people to share. He identifies three main themes to focus on: