- Up (official Video) Ft. Demi Lovato - Olly Murs

: As the song progresses, both artists begin to trash their respective rooms—tearing apart pillows and throwing objects—expressing the frustration and internal turmoil described in the lyrics.

The official music video for "Up," a collaboration between British pop star Olly Murs and American vocalist Demi Lovato, is a cinematic exploration of relationship conflict and the literal breaking of barriers. Released in December 2014, the video uses a minimalistic yet explosive concept to illustrate the "deceptively upbeat" nature of the folk-driven pop track. Olly Murs - Up (Official Video) ft. Demi Lovato

Directed by Ben and Gabe Turner, the video is set in two separate, sparsely furnished rooms divided by a single brick wall. : As the song progresses, both artists begin

: Murs and Lovato occupy these adjacent spaces, representing two different perspectives in a relationship. The wall serves as a physical manifestation of the emotional distance and lack of communication between the couple. Directed by Ben and Gabe Turner, the video

: In a climactic moment, Murs uses a guitar to smash a hole through the wall. The two then work together to remove bricks, finally making eye contact and finding a "glimmer of hope" for reconciliation. Artistic and Technical Details Olly Murs - Up (Behind The Scenes) ft. Demi Lovato