At the time, Rizzle Kicks noted the partnership seemed like an "odd collaboration" for rappers but felt Murs was "the best contestant to come out of X Factor" and a "nice down to earth guy".
Released in August 2011, "" by Olly Murs featuring Rizzle Kicks stands as a defining moment in early 2010s British pop. As the lead single from Murs' second studio album, In Case You Didn't Know , the track successfully transitioned him from a reality TV runner-up to a credible solo artist with lasting chart power. Musical Composition and Collaboration Olly Murs - Heart Skips a Beat ft. Rizzle Kicks
For its North American launch in May 2012, Rizzle Kicks were replaced by American hip-hop act Chiddy Bang , though critics often preferred the original UK version for its chemistry. Lyrical Meaning and Themes At the time, Rizzle Kicks noted the partnership
The song is characterized by its infectious, reggae-infused dance-pop production. Produced by , the track blends Murs' "cheeky chap" vocal delivery with the upbeat, old-school hip-hop energy of Brighton duo Rizzle Kicks. Musical Composition and Collaboration For its North American