The collection of highly personal neurological data.
Tracks blood flow in the brain to identify deep-seated emotional reactions and "reward" centers. Neuromarketing: Exploring the Brain of the Cons...
Traditional marketing relies on what people say they want. However, human decision-making is heavily influenced by the limbic system, the part of the brain responsible for emotions and memory. Neuromarketing bypasses the conscious "filter" to measure: Which parts of an ad actually catch the eye? The collection of highly personal neurological data
Targeting specific demographics (like children or those prone to addiction) more effectively than ever before. 5. The Future of Consumer Insight Neuromarketing: Exploring the Brain of the Cons...