Companies that "go the extra mile" for customers. Examples include: REI: For flexible return and exchange policies. Southwest Airlines: For allowing two free checked bags. Market Research: Naughty Trend Report Naughty Trend Report & Custom Naughty Market Research
Spain, the United Kingdom, and France have reportedly fallen out of favor for stalling or rejecting certain U.S. requests. naughty
For over a decade, has published an annual list highlighting specific company policies that either prioritize or harm consumer interests. Companies that "go the extra mile" for customers