: Older characters are still more likely to be portrayed as villains (59% in films) rather than heroes (30%), and are significantly less likely to have romantic storylines compared to younger characters. Industry Support & Advocacy Groups
: Major 2024–2026 releases feature mature leads in complex roles, such as Meryl Streep in the upcoming The Devil Wears Prada 2 , Helen Mirren returning to cinemas in The Audience , and Demi Moore in the acclaimed body-horror film The Substance . : Older characters are still more likely to
: Audiences are increasingly moving away from portrayals of older women as "frail or sad". Instead, they seek characters who are in full control of their destiny, romantic lives, and financial power. and financial power.