Before the release, a marketing campaign suggested Morgenshtern had been drafted into the army, using staged photos and videos of him at a recruitment office to build anticipation for the military-themed music video.
MORGENSHTERN - ДУЛО (Prod. Slava Marlow) [Клип, 2021] Before the release
Slava Marlow (Artyom Gotlib), a long-time collaborator of Morgenshtern. Music Video Director: Alexander Romanov. Label: Atlantic Records Russia. 2021] Slava Marlow (Artyom Gotlib)
The official music video on YouTube became one of the top-trending music videos in Russia for 2021, reaching the #2 spot in that year's category. Music Video Cast & Crew Director Alexander Romanov Producer Svetlana Laki Director of Photography Yuri Danilov Art Director Tatyana Predit Costume Designer Before the release