The franchise is set in the fictional town of New Salem, where teenagers of different monster species learn to tolerate and support one another.
: A modern reimagining featuring diverse body types and updated backstories, such as Draculaura having a petite frame with wider hips. 🛠️ Manufacturing & Materials Monster High
: The original "edgy" designs targeted at ages 7–16. The franchise is set in the fictional town
: Daughter of the Mummy; the school's resident "Queen Bee". geared toward younger viewers.
: Daughter of the Sea Monster; an easygoing student from "Down Under". 📈 Brand Evolution & Reboots
: A "soft" reboot with wider eyes and brighter colors, geared toward younger viewers.