To snap him out of it, his friend Brera proposes a radical change: buying a beach bar—a chiringuito —in Sardinia. Expecting a glamorous "business in flip-flops" lifestyle, Imbruttito arrives only to find the bar is located in , a remote village inhabited by traditional shepherds who are skeptical of outsiders and modern business tactics. The film centers on the comedic culture clash between his frantic Milanese work ethic and the slow, rural pace of Sardinian life. Key Details Mollo tutto e apro un chiringuito - Medusa Film
The story follows "Mr. Imbruttito," a high-level manager in Milan whose life revolves around productivity and the mantra of "Fatturato" (revenue). When a major business deal with the eccentric entrepreneur Brusini () collapses, Imbruttito falls into a deep depression.
(2021) is a comedy that brings the popular social media character "Il Milanese Imbruttito" to the big screen. Directed by the collective Il Terzo Segreto di Satira , the film stars Germano Lanzoni as the fast-talking, business-obsessed protagonist. Plot Summary
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