The campaign was highly successful, generating over 2 million online views and resulting in an estimated 2.6 million incremental gallons of milk sold.
After finally securing a gallon of milk from a milkman, he takes a chug and prepares to "save the world," even threatening to give the invading aliens a "People's Elbow". Milk Mustache Campaign Super Bowl XLVII TV Comm...
The 30-second ad—and its popular extended version—follows Johnson as he discovers the milk carton is empty. To ensure his kids have milk for their cereal, he ignores a series of escalating catastrophes in a "big small film" style: The campaign was highly successful, generating over 2