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Research highlights that the "narrative of decline" remains entrenched in mainstream media: Mature women rule the big screen - InReview - InDaily

Recent years have seen a surge in complex, lead roles that challenge traditional aging narratives:

The landscape for mature women in entertainment and cinema is currently in a state of "revolutionary transition". While historically marginalized or reduced to tropes, mature female actors and creators are increasingly commanding the screen through high-grossing films, prestige television, and independent cinema. Current State of Representation milfs mature women pics

: Women over 50 are often underrepresented, making up only 25.3% of characters in their age group across top-grossing films.

: Only one in four films features a female character over 50 who is essential to the plot and portrayed without ageist stereotypes. Research highlights that the "narrative of decline" remains

: Common tropes still include the "Golden Ager" (unrealistically perfect), the "Shrew," or the "passive problem" (defined by illness or frailty).

: Streaming platforms have become a sanctuary for complex mature roles, with hits like Grace and Frankie (Netflix) and The Chair offering nuanced looks at life over 50. : Only one in four films features a

: Films like Something's Gotta Give and Meryl Streep's success in Mamma Mia! proved to studios that mature women are a primary, underserved audience with significant "pulling power".