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Founded in 1943, became a major player in the mid-Atlantic automotive market. The "Buy 2, Get 2" offer was central to its competitive strategy against larger retailers. However, between 2016 and 2018, its parent company, TBC Corporation , phased out the brand.
The "Buy 2, Get 2 Free" promotion was a signature marketing tactic used by before the brand was retired in 2018 . While the deal appeared to offer a 50% discount on a full set of tires, it functioned as a strategic "loss leader" designed to drive traffic and upsell high-margin automotive services. Historical Context and Brand Evolution
Modern versions of this promotion, often seen at retailers like Big O Tires or Discount Tire Centers , carry strict terms that balance the retailer's cost: NTB | National Tire & Battery Auto Centers - Mavis
As of 2023, the NTB brand is fully owned and operated by Mavis Tire. The Anatomy of the "Buy 2, Get 2" Deal
Most Merchant’s locations were converted to NTB Tire & Service Centers (National Tire & Battery) to consolidate marketing efforts under a single national identity.
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