Media Buying Terminology Apr 2026

: Using automated technology and AI to purchase digital ad space.

: A ratio of revenue earned for every dollar spent on advertising. Buying Methods media buying terminology

: The percentage of people who clicked your ad after seeing it. : Using automated technology and AI to purchase

Securing ad space ranges from direct, human negotiation to automated, instant bidding. : Buying ad space directly from a publisher. human negotiation to automated

: The designated start and end dates for your advertising campaign. Pricing & Performance Models

: The total cost divided by the number of conversions (e.g., a sale or sign-up).

: Content streamed via the internet (OTT) on connected devices (CTV) like Smart TVs.