: Ask for "make-goods" or bonus weight to be added to the end of the campaign at no extra cost.
: Request high-visibility spots (e.g., homepage takeovers, "above the fold" digital ads) for the price of standard inventory. media buying negotiation tactics
: Always know your "Best Alternative to a Negotiated Agreement." If one vendor won't budge, be ready to move that budget to a competitor who will. : Ask for "make-goods" or bonus weight to
: Secure the right of first refusal for future high-impact placements or seasonal events. media buying negotiation tactics