: Since its relaunch (after the original run ended in 2008), the magazine has focused on a "Max Future" concept, blending nostalgia for the 90s aesthetic with modern trends in fashion and travel.

The February 2023 issue of —the revitalized German lifestyle and pop culture publication— focuses heavily on the theme of strong women and visual aesthetics .

: The issue features detailed interviews where the cover stars discuss self-image, "sexiness" as a personal identity, and their views on modern masculinity. They advocate for financial independence and self-worth, famously noting that "nothing is free in this world" and prioritizing men who are "well-off" and capable.