Women over 50 and 60 are seeing gradual increases in their presence both behind the scenes and on-screen, though significant gaps remain compared to younger demographics.
: Creators must use specific "Content Classification Labels" for themes including sexual themes, drug use, or strong language . These labels can be toggled on or off during a live broadcast to accurately reflect current segments. mature women streaming
: Women now account for 36% of creators on streaming programs for the 2024-2025 season, an all-time high and a significant jump from 27% the previous year. Women over 50 and 60 are seeing gradual
Older women are one of the fastest-growing demographics in digital media consumption. : Women now account for 36% of creators
: Between 2020 and 2021, primetime internet-connected device usage grew by 51% among women aged 65+ .
Current Percentage Female TV Creators ⬆️ All-time high Major Female Characters ⬆️ Increasing Characters Aged 60+ ↔️ Critically low Sports Media Coverage ⬆️ Projecting 20% by 2025
For women streaming as creators on platforms like Twitch, navigating "mature content" labels and community safety is a core operational task.