Mariah Carey - It's A Wrap 2023 «VALIDATED — 2026»

The song’s comeback was driven by organic social media traction that Carey quickly amplified through professional marketing:

In January 2023, a sped-up version of the track became a viral sensation. Carey leaned into the trend by posting her own choreographed videos, including one with her children and Kim Kardashian that amassed millions of views. Mariah Carey - It's A Wrap 2023

Weekly U.S. on-demand streams surged by over 1,000% following the challenge, jumping from approximately 17,000 to over 1.65 million weekly streams by late January. The "It’s a Wrap" EP Release The song’s comeback was driven by organic social

Following the digital success, Carey released the EP on black and limited-edition translucent tan vinyl on December 1, 2023. on-demand streams surged by over 1,000% following the

Despite being 14 years old, the song debuted at No. 24 on the Billboard Hot R&B Songs chart in March 2023. It also reached No. 22 on the R&B/Hip-Hop Digital Song Sales chart.