To map the market shift from state-run Doordarshan to private networks (Zee Marathi, Star Pravah, Colors Marathi) and evaluate their cultural and economic footprint. 2. Historical Evolution: From Doordarshan to Cable War
The launch of Alpha TV Marathi (later Zee Marathi) and the commercialization of regional airwaves.
How younger Maharashtrian audiences are migrating to platforms like Netflix, Prime Video, and region-specific apps.