Instead of using raw percentages or large figures, use comparisons that people can visualize immediately.
Mapping the 13.8 billion-year history of the universe onto a 24-hour clock helps people understand when humans actually arrived (the final seconds). Resources for Deep Diving Making Numbers Count by Chip Heath Pdf
During the Crimean War, she didn't just say 600 out of 1,000 troops died. She noted the mortality rate exceeded that of the Great Plague of London , immediately conveying the horror to policymakers. 4. Build Scale Models Instead of using raw percentages or large figures,
A great guide for by Chip Heath and Karla Starr starts with their core argument: humans aren't naturally built to understand large or abstract numbers, so we must translate them into instinctive human experiences . She noted the mortality rate exceeded that of
Instead of saying "A very small percentage of Fortune 500 CEOs are women," say "There are more men named James among Fortune 500 CEOs than there are women ".