: Find the core of any idea by stripping it down to its most essential, compact form.
: Use narrative to provide a mental "flight simulator," preparing people to act on the idea. Available Summaries & Resources: Made to Stick: Why Some Ideas Survive and Others Die Made To Stick
: Make people care by appealing to their feelings or self-interest. : Find the core of any idea by
: Use sensory information and specific examples rather than abstract language to make the idea graspable. : Use sensory information and specific examples rather
This book explores why some ideas thrive while others die, identifying six key principles for creating "sticky" messages—ideas that are understood, remembered, and have a lasting impact.
The phrase "" most commonly refers to the bestselling book by Chip and Dan Heath, but it is also a brand of commercial paper products found at major retailers. Made to Stick (Book by Chip & Dan Heath)