"Don's Creative Briefs"
As a master copywriter and creative director at Sterling Cooper, Don Draper often finds himself struggling to come up with innovative ideas for his clients. To help him overcome this challenge, we've created "Don's Creative Briefs" - a feature that provides a curated selection of creative briefs, each one inspired by a iconic episode from Mad Men Season 1. Mad Men Season 1
"Smoke Gets in Your Eyes" (Season 1, Episode 1) "Don's Creative Briefs" As a master copywriter and
Emphasize the sophistication, elegance, and freedom associated with smoking Lucky Strike. Episode 1) Emphasize the sophistication
Affluent, urban, and fashion-conscious men and women aged 25-45.
Glamorous, sophisticated, and playful.
Create a brand awareness campaign for Lucky Strike cigarettes.