Academic and business papers regarding generally focus on its role in the company's "Polaris" turnaround strategy, its digital transformation, and historical cybersecurity challenges. Academic & Case Study Perspectives
Recent research highlights Macy’s digital transformation strategy , which aimed for $10 billion in online revenue by 2023 by integrating a third-party merchant platform.
Security analysts published findings on a breach where unauthorized computer code was added to macys.com's checkout and wallet pages to capture customer credit card information.