: The creators observed that the "emoji era" was causing rich, melodic, and historically significant words to fall out of daily use.

Beyond the book, Lûgat365 has evolved into a recognized design aesthetic known for its minimalist, black-and-white typography.

: The project has its own physical and online store called the Güzel Kelimeler Dükkânı (Beautiful Words Shop), located in the Galata neighborhood of Istanbul.

The project was founded by , a couple who describe their motivation as a "platonic love affair" with words rather than a professional linguistic endeavor.

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ул. Черкасская, 10
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