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: The video was directed by the renowned Alan Badoev , a long-time collaborator of Loboda.

: Her performance of the song at the 2021 Muz-TV awards drew widespread comparisons to Beyoncé and Shakira due to its elaborate staging and visual aesthetic. loboda_moloko_premera_klipa_2020

: Shortly after its release, on the night of December 21–22, the video was mysteriously removed from YouTube . It was restored soon after, with Loboda’s team citing an intentional act by "bad actors". : The video was directed by the renowned

: The plot follows a family drama that leads a girl to prison, with the video’s heroines expressing their complex internal emotions through expressive choreography . It was restored soon after, with Loboda’s team

In December 2020, Ukrainian singer Svetlana Loboda (LOBODA) released the high-concept music video for her single marking a major artistic shift toward a more cinematic and dramatic style. Key Highlights of the Premiere Release Date : December 18, 2020.