: The core denim brand focused on heritage and innovation.
: Introduced the Two Horse leather patch to symbolize the strength of the denim. Levi Strauss & Co.
In 1853, Bavarian immigrant Levi Strauss opened a wholesale dry goods business in San Francisco. The company’s trajectory changed forever in 1873 when Strauss partnered with tailor Jacob Davis to patent copper-riveted reinforcements for denim work pants—the birth of the modern . Key historical milestones include: 1873 : Received U.S. Patent No. 139,121 for riveted pants. : The core denim brand focused on heritage and innovation
: Launched Lady Levi’s® , the first blue jeans designed specifically for women. Levi Strauss & Co.