Ground | Kiss The

The modern industrial agricultural system has left much of our land degraded. Conventional practices like tilling and heavy pesticide use strip the soil of its life, turning it into "dirt" that can no longer hold water or carbon. This degradation contributes to a "perfect storm" of climate instability, water scarcity, and health crises.

We often look to the sky for climate solutions, but the most powerful tool for saving our planet might actually be right beneath our feet. Healthy soil has the incredible capacity to sequester carbon, restore water cycles, and grow nutrient-dense food—a realization that is at the heart of the global movement. Kiss the Ground

Since 2013, the nonprofit organization Kiss the Ground has been a leading voice in the regenerative agriculture movement, inspiring millions through storytelling and education. What began as a local effort in Venice, California, has grown into a massive awareness campaign, largely catalyzed by the 2020 documentary film narrated by Woody Harrelson. Why Soil Matters The modern industrial agricultural system has left much