This specific folder—the third piece of the puzzle—was labeled Step 1: Beyond the Basics
: Learning how to create a customer persona and a positioning strategy is the foundation of any junior role. Junior Marketing.7z.003
Alex suggested a workshop to help baristas share the "story" of the sustainable beans with every customer. This specific folder—the third piece of the puzzle—was
Alex’s first task was to revamp the strategy for a local eco-friendly cafe that was struggling. Their boss, a seasoned CMO, gave one instruction: "Don't just look at the 4 Ps (Product, Price, Place, and Promotion). Look at the extended mix in your training files." a seasoned CMO
The baristas weren't just making coffee; they were the "face" of the brand.