The global entertainment and media (E&M) industry is projected to reach . Growth is increasingly driven by digital platforms, advertising, and gaming, especially within emerging markets like India and China. Market Performance & Revenue
: Digital OTT dominated with a 52% share in 2025. The US remains the largest OTT market, projected to grow to US$112.7bn by 2029. The global entertainment and media (E&M) industry is
: The global podcast market is surging, projected to grow from US$7.7 billion in 2024 to US$41.1 billion by 2029 (39.9% CAGR). Emerging Trends (2025–2026) 2025 Digital Media Trends | Deloitte Insights The US remains the largest OTT market, projected
: Revenues reached US$2.8 trillion in 2023 and are expected to hit US$3.5 trillion by 2029, growing at a CAGR of roughly 3.7%. : While traditional subscriptions are maturing, they remain
: While traditional subscriptions are maturing, they remain the fastest-growing revenue model through 2031 (4.81% CAGR). However, 47% of consumers feel they are paying too much for streaming services. Key Sector Insights
: Cinema is projected to be the fastest-growing segment from 2026–2035 as it returns to pre-pandemic levels, buoyed by global tours and high-profile theatrical releases.
: Set to top US$1 trillion by 2026. In the US, internet advertising reached US$258.6bn in 2024 with a projected 8.5% CAGR through 2029.