Jingle "pegou Pressгјo" — - Jerгґnimo Rodrigues 13 (bahia - Eleiг§гµes 2022)

The jingle, also known as "Samba do Jero," became a viral sensation on TikTok and Instagram, characterized by its "pagodao baiano" rhythm and a specific choreography (the "dancinha").

A key academic paper that analyzes the communication strategies used in this campaign is titled . The jingle, also known as "Samba do Jero,"

Outlets like G1 Globo and Metro1 noted that the "pagodão" style of Jerônimo's jingle was a deliberate choice to contrast with the more traditional "axé" or "forró" styles of his opponents. also known as "Samba do Jero

Research highlights how Jerônimo’s victory was tied to portraying the election as a test of the PT’s strength in the Northeast. The jingle, also known as "Samba do Jero,"