Jenny Poussin -

This paper explores how households in flood-prone regions, specifically along the Meuse River, make decisions regarding risk mitigation. By analyzing survey data and statistical models, the study identifies that while economic incentives like flood insurance are vital, intangible factors—such as emotional response to past losses—significantly drive protective behavior. I. Introduction

Approximately 63% of individuals act according to expected utility theory, but emotional "shocks" from suffering a loss are the primary catalysts for purchasing new insurance.

Spatial planning and structural flood-proofing measures show the highest potential for long-term loss reduction. IV. Policy Recommendations Jenny Poussin

Household-Level Flood Risk Mitigation: The Intersection of Economic Incentives and Behavioral Factors in the Meuse River Basin

Effective flood management requires a shift from purely technical infrastructure to a model that accounts for the "human element"—the emotional and behavioral triggers that lead to proactive mitigation. This paper explores how households in flood-prone regions,

Statistical analysis using SPSS, GIS spatial modeling, and Matlab for future risk projections.

Governments should classify efforts into nine categories, ranging from land-use planning to financial risk transfer. J. et al. (2016).

Poussin, J. et al. (2016). Flood risk mitigation by households: potential for intangible and economic loss reduction . Vrije Universiteit Amsterdam .