"Budum," released by Jamaican singjay Jada Kingdom on August 14, 2020, marked a significant milestone as her debut single under Diplo's Mad Decent label . Produced by Emudio, the track features a "pinging, shuddering beat" designed to be a fun, dance-heavy escape from the stresses of the global pandemic. Music Video and Visuals
Premiered on August 27, 2020, the official music video is noted for its "fairytale-like" aesthetic and vibrant, colorful scenes. Jada Kingdom - Budum (Official Video)
"Budum" was a key part of Jada Kingdom's 2020 campaign to crossover into the US mainstream market. Following the success of previous hits like "Banana" and "Heavy!", this release solidified her unique creative space at the intersection of dancehall, R&B, and pop . "Budum," released by Jamaican singjay Jada Kingdom on
: It showcases choreographed "heavy" sequences that align with the song's percussive and rhythmic energy. Lyrical Content and "Alter Egos" "Budum" was a key part of Jada Kingdom's
: The visuals focus on confidence and self-love, featuring whimsy elements like butterflies, animated emojis, and rabbits.