According to music executive Ubi Franklin , the collaboration came about through mutual support between the artists:
Iyanya has been vocal about how this collaboration revived his career. He revealed that before the song's release, many industry peers ignored his calls or messages.
: The track was a massive success, leading Iyanya from having "zero shows" in early 2022 to being "overbooked" by December of that same year. Song Meaning and Style According to music executive Ubi Franklin , the
: Iyanya disclosed that he spent approximately ₦52 million on the song’s production, music video, and promotion.
: Instead, Kizz Daniel "gifted" Iyanya the song "Like," which was originally intended as a collaboration only between Kizz Daniel and Davido. Song Meaning and Style : Iyanya disclosed that
The story behind the hit track by Iyanya featuring Davido and Kizz Daniel is one of industry brotherhood and a strategic career comeback. Released in July 2022, the song marked a significant turning point for Iyanya after a period of relative inactivity in the music scene. The "Song Exchange" Story
: To show gratitude, Iyanya later gave his own hit track "Away" to Davido for his Timeless album. Impact on Iyanya’s Career Released in July 2022, the song marked a
: Kizz Daniel originally intended to give his monster hit "Buga" to Iyanya, but Iyanya reportedly declined it.