This post was inspired by 10 years of applying behavioral science at Irrational Labs .
We like to think of ourselves as rational beings. We weigh pros and cons, calculate risks, and act in our own best interest. But as behavioral science has shown us time and time again, . In fact, we are predictably irrational . Irrational
We rarely change the pre-selected option. "The default made me do it" is a common, yet unrecognized, reason for our choices. This post was inspired by 10 years of
Understanding that humans are irrational doesn't mean we are doomed to make poor choices. Instead, it allows us to design better environments. . In fact