: A paper titled " When more likes is not better " argues that extremely high or low ratios can actually harm an account's credibility . It suggests that users use these metrics as "social proof" to infer the quality and authenticity of a brand.
Research in this area often examines how metrics like "likes" serve as a form of social reinforcement and external validation for users. Instagram Likes & Follower
Exploring the impact of Instagram like visibility on self-confidence : A paper titled " When more likes
: A study published in Psychology of Popular Media (and archived on APA PsycNet ) investigates how feedback on Instagram relates to self-esteem and social status. It suggests that while likes initially boost well-being, users can become "addicted" to this validation, leading to reduced self-esteem when engagement drops. Exploring the impact of Instagram like visibility on
: Another study found that interactions like likes, comments, and shares have a significant positive effect on the self-esteem of students, acting as a tool for identity building and social connection.
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