Other formal writings treat the film as a case study in marketing and folklore horror:
: An essay by Asha Bardon, MA on Substack provides a deep dive into the theology of "yūrei" and "onryō" and how religious studies inform the film's narrative. Incantation (2022) (Chinese)
: It analyzes the "fourth wall" breaking and mockumentary style, which made many viewers feel "jinxed" or "offended" by the interactive curse elements. Other formal writings treat the film as a
: The researcher investigated self-initiated comments on platforms like Weibo , Douban , and Zhihu to understand the mindset regarding supernatural discourse in cyberspace. Incantation (2022) (Chinese)
: An article from Francis Academic Press analyzes Incantation as a "phenomenal horror film" and a prime example of successful pseudo-documentary marketing.