They Found Me - New Invention (lyric Video) | I Dont Know How But

I DONT KNOW HOW BUT THEY FOUND ME (iDKHOW) has always operated as a concept-heavy project, but the lyric video for "New Invention" serves as a masterclass in their "found footage" aesthetic. While the song itself explores the anxieties of being manipulated or "rebuilt" by someone else, the visual presentation reinforces the band’s central narrative: that they are a forgotten act from the late 70s or early 80s whose media is only now being unearthed. The Aesthetic of Obsolescence

The "New Invention" visuals align perfectly with the track’s lyrical themes of loss of agency. I DONT KNOW HOW BUT THEY FOUND ME

An analysis of the (like Sparks or Devo) found in the track An analysis of the (like Sparks or Devo)

The video uses diagrams and clinical imagery that suggest the subject is an experiment rather than a person. If you'd like to dive deeper, I can

💡 The "New Invention" lyric video succeeds because it doesn't just show the words; it provides a physical context for them. It forces the viewer to become a "researcher" looking into a dark, distorted past. If you'd like to dive deeper, I can help you with: A breakdown of the lore behind Telltale Entertainment