The most reliable method for obtaining tickets at face value is through the official Tournament of Roses distributors.
: For luxury options like club seats or suites, fans can contact the Rose Bowl Premium Seating department directly. 2. University and Resident Allocations
Specific groups have dedicated access to tickets outside the general public sale. how to buy rose bowl tickets
If official supplies are exhausted, fans can turn to reputable resale platforms. Tickets / Official Travel Packages - Tournament of Roses
: This is the primary authorized seller for the general public. For the 2026 game, individual tickets went on sale in late August with prices starting at approximately $196.95. The most reliable method for obtaining tickets at
: Local residents of Pasadena often have access to a special sale or lottery. For instance, City Councilmembers may distribute a limited number of tickets via district-specific lotteries. 3. Secondary Marketplaces
: As the official hospitality and corporate travel partner, On Location offers comprehensive packages that include game tickets, pre-game hospitality, and sometimes Rose Parade access. For the 2026 game, individual tickets went on
: Once the teams are announced in early December, the competing universities receive an allocation for their students and season ticket holders.