Looking inside her bathroom cabinet, her eyes landed on a familiar red-and-white logo: Johnson & Johnson. She decided that very morning that she would become a shareholder, even if it was just for a single share.

This would let her set a maximum price she was willing to pay, and the trade would only execute if the stock hit that price.

She opened her browser and compared her options. She found traditional brokerages and modern, user-friendly mobile apps. She learned that in the past, buying a single share was expensive because brokers charged high commissions. Fortunately for Maya, she lived in an era where most major brokerages offered zero-commission trading.