: Carefully controlling online presence to ensure the brand feels "attainable yet exclusive". 3. Frameworks for Management Several marketing models help structure these efforts:
Building equity in the luxury sector relies on how consumers perceive the brand's value beyond just the physical product. global luxury fashion brands managing brand equ...
: A four-step process starting with building Identity , defining Meaning , prompting customer Response , and finally achieving Resonance/Relationships . : Carefully controlling online presence to ensure the