Gianpiero Lugli Вђ“ Neuroshopping (2015) »

Lugli breaks down how specific sensory inputs bypass the conscious mind to influence mood and spending:

Below are some of the most interesting concepts and takeaways from the text: 1. The "Reptilian" Shopper Gianpiero Lugli – Neuroshopping (2015)

In his 2015 book , Gianpiero Lugli explores how the human brain processes information within retail environments. He moves beyond traditional marketing by applying neuroscience to understand the "irrational" shortcuts shoppers take when making decisions. Lugli breaks down how specific sensory inputs bypass