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Teens who identify as "fans" spend on media than non-fans. This group experiences entertainment as a "multichannel journey," following a single show or artist across streaming services, social media, and live events. Nearly 70% of Gen Z fans report that their fandom leads them to engage with content across multiple platforms simultaneously. Teens' Experiences on TikTok, Instagram and Snapchat : There is a growing backlash against "AI
: Instagram (91% adoption) and Snapchat (70.3%) are essential for daily interaction. Snapchat is particularly valued for messaging, with 57% of users using it daily to stay in touch with friends. Key Content Trends for 2026 Teens who identify as "fans" spend on media than non-fans