Francesco Gabbani - Occidentali's Karma (official Music Video) -

Released as Italy's entry for the 2017 Eurovision Song Contest , the video became a viral sensation, amassing over 200 million views. It won the prestigious , with critics like Gianni Vattimo noting that the sophisticated, reference-heavy lyrics felt like something written by Umberto Eco .

The video’s most iconic element is a man in a gorilla suit dancing alongside Francesco Gabbani. This is a direct reference to book The Naked Ape , which posits that despite our cultural and technological advancements, humans remain biological primates. Gabbani uses this "dancing ape" to mock the superficial way Westerners adopt Eastern spiritualism—like yoga or meditation—as a mere anti-stress remedy without truly understanding its depth. Key Themes and Symbols Released as Italy's entry for the 2017 Eurovision

The story the video tells is ultimately one of irony: we are all "naked apes" trying to find meaning through a smartphone lens, dancing through life while confusing "having" with "being". This is a direct reference to book The