Fox Sports 1 Now

: The author identifies four dominant negative frames used by hosts like Colin Cowherd and Jason Whitlock: Leftist infiltration of sports/media. Racial animosity. Personal issues of athletes. Threats to masculinity.

"Speak For Yourself": Fox Sports 1, Reframing Race, and Conservative Populism in Sport Media Fox Sports 1

Several industry analysis pieces and reports (often cited in academic literature) discuss FS1’s market entry in 2013: : The author identifies four dominant negative frames

: Both programs almost exclusively highlighted men's sports, with roughly 97.4% of coverage time dedicated to men. Threats to masculinity

: The study analyzes 60 clips from 2016–2018 focusing on Colin Kaepernick (protests against police brutality) and LeBron James (as a stand-in for debates on Black masculinity).

: It suggests FS1 uses multiracial pairings to castigate progressive Black athletes while shielding itself from accusations of racial bias.