Fashion Branding And Consumer Behaviors: Scient... Apr 2026

: Consumer decision-making is a negotiation between rational utility (quality, price) and emotional drives (nostalgia, happiness, belonging).

: Consumers are more likely to purchase from brands that align with their self-concept, a relationship that significantly enhances purchase intentions and brand loyalty. Fashion Branding and Consumer Behaviors: Scient...

Scientific research often utilizes a symbolic interactionist perspective to understand how brand personality and advertisement response are interconnected. : Consumer decision-making is a negotiation between rational

: High-status seeking individuals, particularly teenagers, use luxury brands to verify their social identity and maintain a specific social image. Neuromarketing and Cognitive Science Fashion Branding and Consumer Behaviors - Springer Nature price) and emotional drives (nostalgia