The music video thrives on an ironic juxtaposition of high fashion and bootleg culture. Rather than renting out a standard high-end mansion or luxury storefront, Famous Dex and A$AP Rocky take over a gritty, local flea market.
The video utilizes quick panning, sudden zooms, and a highly energetic handheld camera style that mirrors Famous Dex's frantic, high-energy delivery and ad-libs. Famous Dex - Pick It Up feat. A$AP Rocky [Official Video]
The palette bounces between the grim, yellowish hue of indoor fluorescent flea market lighting and bright pops of eccentric color from the rappers' designer clothing. The music video thrives on an ironic juxtaposition
Both artists are known as massive fashion lovers. By placing authentic high-fashion pieces (like Rocky's fur and Swedish Acne jacket) inside a warehouse filled with bootleg goods, the video plays on the concept of "street cred" and the accessibility of fashion. The palette bounces between the grim, yellowish hue
Dex makes his way out onto the flea market floor, scoping out a wide array of clothing items, cheap accessories, and knockoff designer bags.