Patrick Radden Keefe Epub — El Imperio Del Dolor

Development of "direct-to-physician" marketing, influencing doctors through peer-to-peer selling.

The strategy of downplaying OxyContin's addictive potential by lying to the FDA and doctors. El Imperio Del Dolor Patrick Radden Keefe epub

The "Sackler paradox": Building a fortune through aggressive sales while laundering the family name through art and science philanthropy. Focus: Richard Sackler’s leadership at Purdue Pharma. Key Points: Development of "direct-to-physician" marketing