Produced by pop mastermind Max Martin and Shellback, the track is a nostalgic "stomp-clap" hip-hop anthem.
: Ed opens the track rapping about his humble beginnings in Ipswich , mocking those who dismissed him early on. He even channels the late Nate Dogg for the chorus.
: This marked the first time Eminem and 50 Cent appeared on a track together since 2012's "My Life," bringing a heavy dose of 2000s nostalgia to the project. Produced by pop mastermind Max Martin and Shellback,
: At its core, the song is about resilience. All three artists reflect on their rise from "misfits" to global icons whose names you can't help but remember. The Visuals
It wasn't just a big collaboration—it was a full-circle moment for a singer who spent his early career being told to "stick to singing". The Backstory: A Dressing Room Destiny : This marked the first time Eminem and
While the primary video released was an Official Lyric Video , it captured the high-energy, "club" vibe Ed explicitly wished for in his lyrics. Critics noted the production felt like a Dr. Dre -inspired throwback, perfectly suited for the veterans on the track.
When Ed Sheeran first announced the tracklist for his No.6 Collaborations Project , one song immediately stopped everyone in their tracks: featuring rap titans Eminem and 50 Cent . The Visuals It wasn't just a big collaboration—it
The song’s origin feels like a scripted movie moment. Ed Sheeran originally reached out to 50 Cent after realizing they were both in Eminem’s dressing room at the same time. For Ed, getting the two legends on one track was the ultimate proof that his critics were wrong about his ability to hold his own in the hip-hop world. Song Highlights & Meaning